Young Kabul woman launches online bead jewelry business for family self-sufficiency

KABUL (Pajhwok) -- Samira Hasani, a 20-year-old resident of Pul-e-Khoshk in Kabul, teaches English at a private course while running an online business she started with 2,000 afghanis to achieve economic self-sufficiency for her family.

Hasani was in 11th grade four years ago when the Islamic Emirate of Afghanistan suspended girls' education beyond sixth grade pending further notice. She then focused on learning English, painting, and beadwork (muhrabafi).

After completing her English course, she began teaching the language but found the salary insufficient. Inspired by women selling online via social media, she launched her business early last year, producing bead jewelry such as bracelets, earrings, lockets, and keychains, which she sells at affordable prices.

"The first step in any work is difficult, but girls should start bravely and believe in their abilities," Hasani said.

She has expanded into stainless steel jewelry and clothing sales. Five of her female English students assist with beadwork, and her brother's tailoring supports the clothing side.

Hasani noted challenges in Afghanistan's online market: "People are not very familiar with online shopping. Some think the product is not good or want to return it when it arrives. Online shops are known but have high prices. We try to change this mindset and keep prices low."

Her family, especially her mother, has provided strong support. "They say, 'Be hopeful and sure that one day your online business will reach the world level,'" she said.

Hasani hopes her products gain international interest and encourages other girls: "Starting any work is hard, the first step very difficult; but in whatever field you have skills, start bravely and believe in your abilities."